Outstanding technical qualities for a design with natural looks

Thanks to more and more innovative technologies, nowadays it is possible to combine the timeless allure of a parquet floor with the unbeatable convenience of porcelain stoneware. As a result of digital technology, wood-effect tiles are all different, with more or less vein patterning and varying numbers of knots. This variety creates flooring completely identical to the wood board original but with the strength and easy care of porcelain stoneware.

In fact, wood-effect porcelain stoneware is becoming more and more sophisticated, as demonstrated by the latest colours and looks. The honey shade of Arkè, for example, is attracting great interest from architects and interior designers. This ceramic collection is inspired by oak, one of the finest, most highly-prized types of wood. Its surface is rendered even lovelier by the many knots, exactly like those found in natural oak. Arkè is available in six warm, contemporary shades and three different sizes: 20x120, 20x180 and the large board typical of fine parquet floors, 26.5x180. The Arkè honey wood effect also features in the decor of the Mindwalk collection, Woody. In this case, the wood’s beauty is highlighted by geometrical patterns that evoke oriental arts, inspiring natural impressions and sensations perfect for the most intimate rooms in the home. Honey is also one of the colours in the Everyday collection. This collection’s sizes include the beautiful 10x60 plank, which enables the creation of floors in traditional style, such as the classic herringbone installation pattern, ideal for bestowing personality on interiors with an exquisitely dynamic touch.

The wood effect is being updated not only with original colour shades but also with more and more exclusive decors, including Everyday Energize, which has furrows in the plain tile intended for grouting, even with coloured grouts that contrast with the wood. Not to mention the Connect decor: twelve different floor and wall covering patterns for a powerfully evocative wallpaper effect.

The wood effect is perfect both for interior design and for outdoor use in the grip version. In outdoor paving, porcelain stoneware with this texture blends perfectly into its natural surroundings and enhances their colours and mood, as well as providing an attractive continuity of look if the collection used is the same as that inside the home.